Choose Your Hard: Jay Promisco on What It Really Takes to Win in Today's Mortgage Market

Brian Hale sits down with Jay Promisco for a no-holds-barred conversation about what separates thriving originators from struggling ones in today's market.

Jay brings hard-won perspective from a career that spans top retail originator, wholesale account executive, builder JV executive, and now company president — and he's not here to sugarcoat anything.

In this session, Jay covers:

• Why the single biggest predictor of your success is who you listen to
• The "choose your hard" mindset that separates producers from pretenders
• Why duration and discipline in your strategy matter more than the strategy itself
• How to do a time-motion study on yourself — and what you'll likely find
• The critical importance of product knowledge and mortgage math mastery
• Why "set it and forget it" CRM thinking is costing you your book of business
• Unconventional referral sources to pursue as we head into a possible recession
• The power of scripting, time blocking, and simply shutting up and listening
• How to use video text to re-engage past clients before someone else does

If you've survived the last three years in this business, Jay says — good. Now it's time to get serious.