Stop Chasing. Start Attracting. — What Top Real Estate Agents Actually Need from You

This week on WeeklyRoadMAP: Inside the Strategy Room, we're handing the mic to someone who has been inside the rooms most mortgage professionals are trying to get into.

Lacey Newman is a top 1% listing agent, founder of the Elevated Living Advisory at Compass, and the driving force behind the Elevated Agent Collective — a coaching program built to help real estate agents stop burning out and start building sustainable, high-performing businesses. She's also the former host of the Emmy-nominated, Telly Award-winning show The American Dream, with nearly 20 years in the industry and $650M+ in sales since 2020.

In this episode, Lacey pulls back the curtain on what's actually going on inside the minds of top-producing agents — and what it genuinely takes for a mortgage professional to earn their attention, their trust, and their referrals.

You'll walk away with clarity on:

1. The motivation cycle that stalls most agents by Q3 — and why right now is the most strategic time to show up

2. The two agent archetypes you're likely working with (and which one has the deals)

3. Why the agents whose business you want won't go to lunch with you — and what actually works instead

4. The four things that determine whether an agent refers you or forgets you

5. How to shift from chasing to attracting — and build referral relationships that are built to last

Enjoyed this episode? Share it with a colleague who's ready to rethink how they approach agent relationships. And if you're not yet part of the WeeklyRoadMAP community, this is what we do every week — bring you strategy, insight, and conversations that move the needle.

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